The ICZM yatra was a unique awareness activity implemented by Gujarat Ecology Commission to communicate among the coastal community about the integrated efforts undertaken in ICZMP Gujarat and its achievements.
The ICZM yatra, which was flagged off by the Hon’ble Minister of Forests and Environment, Govt. of Gujarat Shri Mangubhai Patel on December 18, 2014 has been concluded at Guneri village of Lakhpat block in Kachchh district on February 7, 2015. During the last 52 days the yatra travelled around 3500 km covering the 160 ICZMP villages along the Gulf of Kachchh. The ICZM yatra has reached more than 63,000 people of the coastal villages with various messages on ICZM.
The yatra in the form of a tableau has helped in raising awareness about the scope of integrated concept of coastal zone management and share achievements of the ICZM project. The major objectives of the yatra were as follows:
• To raise awareness about the scope of Integrated Coastal Zone Management, by involving multiple stakeholders of the project.
• To spread awareness and build capacity of community in coastal zone management approach.
• For branding the ICZM project within project areas and showcase involvement of community and other partners.
• To encourage community and people of all ages towards concerns of coastal zone management and to encourage community to be a part of the ICZM process.
The tableau along with the mobilisation team, members of CBOs/EDCs/SHGs and local leaders visited all 160 project villages and engaged community members and children with discussion, audio-video shows, bhavai etc.